Polish web users are ‘heaviest searchers in Europe’
Poland’s growing audience of web users have a strong preference for local brands, and rely heavily on search engines, according to new research.
brands
Videojug debuts knowledge and revenue sharing site ‘Videojug Pages’
Videojug, a provider of ‘how-to’ online video is extending its services with the launch of ‘Videojug Pages’, a new knowledge and revenue sharing website signing up Panasonic as the first brand to provide content.
AOL’s ‘Project Devil’ offers new ad system for brands
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
AOL’s ‘Project Devil’ offers new ad system for brands
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
AOL's 'Project Devil' offers new ad system for brands
AOL launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet.
‘The Silent Click’: Measuring the impact of online brand advertising in Europe
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
Top brands named and shamed for web design tricks
Top brands have been accused of using tricks to deceive web users as part of a new campaign set up by a web design consultant.
Right to reply: Google’s new trademark policy will see ad costs spiral, counterfeits rise and brand owners damaged
This month, Google announced it would be rolling out a new trademark policy in the UK (to replicate that of the US). Matthew Whiteway, Client Services Director at Greenlight, a specialist search and social marketing consulting and technology firm, says this will have severe implications for advertisers, user experience and brand owners.
Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Top brands 'spamming customers with unsolicited emails'
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.