Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.
Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.
Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.
Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.
Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.
On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.
There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.
Marketers are failing to adopt User Generated Content into their marketing strategies despite its role in reducing return rates, according to new research.
There are stark differences between the online and offline habits of new car buyers, with findings showing that brands must understand which dealerships customers actually visit in order to make audience targeting more effective along the journey to buying a car.
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