brands Archives

Patak’s owner hires e.fundamentals for online sales push

July 17, 2019

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

High quality environment ‘boosts perception of mobile ads’

July 17, 2019

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.

Majority of marketers want to spend more on programmatic audio

July 17, 2019

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.

Cheetah Digital buys Wayin to boost personalised marketing

July 12, 2019

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products

July 12, 2019

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.

Online retail sales to overtake High Steet ‘within a decade’

July 10, 2019

Online sales will overtake the high street in the next decade, expected to account for 53% of retail sales by 20208, according to new research.

Global mobile ad trends: 9 in 10 UK users find targeted marketing messages annoying

July 10, 2019

Over half (52%) of consumers globally agree that intrusive or irrelevant mobile marketing messages give them a poor opinion of the app or website that hosts them, according to new research.

Google takes Chrome ad filter worldwide: brands need to conform or be blocked

July 8, 2019

Google is rolling out its Chrome ad filter to global markets on July 9th, a tool built in to the browser that automatically blocks ads that are not compliant with the Better Ads Standards initiative.

Breaking into the Chinese market: European brands have high hopes but low confidence

July 5, 2019

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.