brands Archives

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Consumer confidence remains low as companies look to provide a human touch

July 24, 2019

Consumer confidence remains flat in Q2 amid continued economic uncertainty, according to new research.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list

July 24, 2019

Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

July 23, 2019

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

ITV and BBC take Netflix-rival Britbox live

July 19, 2019

ITV and the BBC have officially announced Britbox, their joint-venture streaming platform that’s designed to help the brands compete with the likes of Netflix and Amazon Prime.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

July 19, 2019

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

Amazon Prime Day sales beats Cyber Monday and Black Friday combined

July 18, 2019

Amazon declared Prime Day its biggest shopping event in history, with sales surpassing those of Black Friday and Cyber Monday combined.