Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.
Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.