Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research.
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Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Xbox opens ‘The Mall’: Virtual shopping centre and changing room
Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.
UK marketing data spend increases 11% [INFOGRAPHIC]
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
Right to reply: Accelerated Mobile Pages- is it enough for today’s content consumers?
Dr Jarred McGinnis, UK managing consultant at Ontotext, discusses why Accelerated Mobile Pages is a good development, but not nearly enough if publishers wish to maximise their potential.
Search marketing trends in 2015: Mobilegeddon strikes as smartphone searches overtake PCs
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter’s reunion and the … [Read more…]
Marks & Spencer tops UK ‘Customer Loyalty Index’
Marks & Spencer [M&S] has topped a poll to find out to which clothing brand or retailer UK shoppers are most loyal.
Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Guest comment: Why software will decide the winners and losers in the battle of the banks
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]
Top tips: How a fit-centric approach can re-frame the purchase journey for apparel shoppers
The ability to identify and understand customers is valuable to any retailer, in any sector. But, for apparel retailers, there is a set of attributes that stand head and shoulders – above any other: fit. Stuart Simms, chief executive officer, Fits.me, looks at the challenges of appealing to clothes shoppers online.