Unilever searches for top 50 digital start-ups
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.
brands
Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
Who is the Six Nations fan? [INFOGRAPHIC]
With the Six Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.
Bing Ads creates EMEA insights team to boost search data
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
Pizza Hut delivers #goldenpizza to Super Bowl viewers
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.
Top tips: What does 2016 hold for integrated marketing?
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
Tesco axes 24 hour stores; blames rise of internet shopping
Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night.
Facebook revamps likes with ‘Reactions’ global launch
Facebook has finally updated its ‘like’ button with a series of emojis dubbed ‘reactions, which are being rolled out gloablly this week.
Security fears stop half of Brits sharing personal data
Nearly three-quarters (72%) of UK consumers online are concerned about the level of protection given to the personal information they share with brands and organisations online, according to new research.
Top 10 branded Vines of last year
Twitter’s short form video sharing platform Vine celebrated its third birthday this week.