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brands

Guest comment: How a set-and-forget mentality can hurt personalisation success

November 21, 2019

Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.

Ads, Content, Social brands, Christmas, content, email, marketing

Help for Heroes kick off influencer strategy with top British rugby players

November 21, 2019
Help for Heroes kick off influencer strategy with top British rugby players
Help for Heroes kick off influencer strategy with top British rugby players

British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.

Social, Video brands, marketing, media

Nike pulls products from Amazon to focus on ‘direct personal relationships’

November 21, 2019
Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike pulls products from Amazon to focus on ‘direct personal relationships’

Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.

Ads, Content, E-commerce Amazon, apps, brands, eBay, retail

Real-time customer intelligence ‘top priority for 2020’

November 20, 2019
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views

Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.

Ads brands, France, Germany, technology, UK

Wednesday ‘marks the start of growing Black Friday bonanza’

November 20, 2019
Wednesday 'marks the start of growing Black Friday bonanza'
Wednesday 'marks the start of growing Black Friday bonanza'

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.

E-commerce advertising, brands, Christmas, eBay, UK

Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement

November 19, 2019
Top 10 Christmas ads 2019: Very beats John Lewis for emotional enagement
Top 10 Christmas ads 2019: Very beats John Lewis for emotional enagement

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research

Ads, Content, Social, Video, Viral brands, Christmas, content, global, UK

Consumers ’35 times more likely to open mobile messages than emails’

November 19, 2019
Consumers '35 times more likely to open mobile messages than emails'
Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

Ads, Content apps, brands, global, media, Privacy

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google

Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

November 18, 2019
Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts
Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.

E-commerce advertising, brands, Christmas, UK, video

Instagram hides likes from some users as test goes global

November 18, 2019
Instagram hides likes from some users as test goes global
Instagram hides likes from some users as test goes global

Instagram is hiding the number of likes on some posts across the world as part of a global trial to assess out how it can “remove pressure” on users.

Ads, Content agencies, Australia, brands, content, global
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