Google teams with Walmart for voice-enabled shopping
Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.
brands
WPP sees sales fall as global uncertainly bites
Global ad giant WPP has seen sees sales fall as “increasing social, political and economic volatility” lead to big consumer brands cut marketing spending.
“Merry Biscuits”: McVities plans biggest ever Christmas campaign
Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”
GroundTruth sees rise in global demand for location data
Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.
Bank holiday to spark series of Christmas spending peaks
The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.
World’s biggest advertisers ‘taking back control of their media spend from agencies’
A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.
Top tips: The secret to mass precision digital marketing
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund.
Email marketing trends: Consumers open, but are cautious to click
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
“Age of disloyalty”: innovation and convenience “more important” than the brand
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
Top tips: How live streaming video is transforming internal communications
In part two of a two-part series, Mark Blair, VP of EMEA at Brightcove, reveals four reasons why your business should embrace live streaming video for internal communications and how your business can benefit from it.