Brainient launches personalised retargeted video ads
Brainient, the UK-based interactive video advertising platform has launched ‘BrainAds’, the first personalised video retargeting platform in the world.
behavioural targeting
eBay Advertising drives new BMW online store campaign
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
Top 5 tips: Avoiding pitfalls of online ad data
As more firms tap into the targeting power of online data, how can you ensure you’re not in breach of copyright and privacy laws? Andrea Bardakos-Riley of AudienceScience highlights five key ares to ensure you get the most out of online data without treading on anyone’s toes.
Online ad targeting – Omnicom steps-up
In an era when personal data is the window into marketing effectiveness, it’s good to look out for the smart companies making the smart moves. This week it’s Omnicom…
Top tips: An introduction to Ad Networks
Ad networks are on the rise, providing a link between publishers and advertisers as media becomes more fragmented. But how do they work? In this Q&A article, Ellie Edwards at Hi-Media and Barry Kent at Visit London provide some publishing perspectives on the role of ad networks.
Top tips: Anticipating your consumer’s interest – how to make your behavioural targeting campaign predictive
Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
Dennis Publishing trials behavioural targeting in UK
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
Guest comment: Ghost and Post- The perils of duplication in lead generation
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Top tips: Data protection laws: You’d better behave… and sooner rather than later
Brands, consumers and marketers are currently all pondering how the widely publicised potential revision to EU Data Protection laws might impact them, but Malcolm Duckett, VP Operations at Speed-Trap, argues that an early industry-wide push for responsibility and transparency will put the digital marketing industry’s future into its own hands.
Research round-up: 12 January 2011
This month’s top trends in digital: EU ecommerce trading | SMEs lack SEO | Marketers still scared of social media | Engaging customers in-store | UK broadband plans | Alan Sugar’s Apprentice trends | Abandoned basket emails | Travel site usability | Hollow corporations lack comms skills | Mobile money in developing countries