Kantar Media adds Facebook measurement to Social TV Ratings tool
Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.
BBC
Event report: Marketers should tackle short termism with “product thinking”
A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove.
BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology
BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.
Most downloaded TV and Film apps revealed
YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.
UK election: Did social media analysis predict a hung parliament?
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.
Conservative sentiment falls level with UKIP after second election debate
Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One last night, according to new research.
Mobile, PC or Tablet? Study reveals sectors most dominated by different devices
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily what you might think.
Election debate: BBC partners Twitter for live streaming
The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight’s 7-way BBC debate.
River Island backs #explainepilepsy campaign
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.
Guest comment: The retail returns epidemic
The issue of sizing is a huge challenge for the global fashion industry, due to a lack of a universal sizing system, which leads to a large number of returns. Isabelle Ohnemus, founder and CEO of EyeFitU, discusses technological and collaborative solutions which the fashion industry should consider to best manage this issue.