BBC Archives

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

September 20, 2018

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

Facebook takes on Netflix and YouTube with ad-funded video platform

August 29, 2018

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Facebook investigates Crimson Hexagon over data policy concerns

July 23, 2018

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

BBC.com picks Teads for worldwide outstream advertising

July 20, 2018

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation’s commercially-funded 24-hour news platform.

McDonald’s wins brand World Cup as food companies get most buzz

July 19, 2018

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

July 19, 2018

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.