From self-driving cars to fridge magnets that order pizza, 2012 saw more than its fair share of odd digital news stories. As part of our year in review series, Netimperative looks back at the stranger side of marketing, with the 25 weirdest digital news stories of 2012.
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom.
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As part of a 2012 review, Netimperative looks back at the 10 most popular … [Read more…]
Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains … [Read more…]
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
A state controlled operating system, a political machine that re-calibrated time, and the smuggling of Chinese cellphones to the daring few: digital media regulation doesn’t come tougher than this…
The BBC is updating its Red Button service to work with next generation of internet-connected TVs.
Even a year ago, the big question in the Smart TV market was connectivity – how to persuade users to use their interactive services. With empirical evidence suggesting that consumers are waking up to the content that can be accessed through their Smart TV’s and coming online, the question now becomes how do we take … [Read more…]
Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox.
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google.