BBC Archives

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.

Guest comment: Watch out, the robots are coming

May 23, 2019

Will AI take over the creative industry? Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works argues that machine learning could actually give us more time for experimentation and creativity in our work.

Women’s World Cup marketing trends: Men and women take equal share in global audience

May 23, 2019

With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

April 18, 2019

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April 1, 2019

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

Apple takes on Netflix and Amazon with blockbuster streaming service

March 26, 2019

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

BBC and ITV take on Netflix to expand ‘Britbox’ streaming service in UK

February 27, 2019

BBC and ITV have teamed up to launch BritBox, a video streaming service offering “an unrivalled collection of British boxsets and original series”.

Six Nations enjoys World Cup bump as sponsors set for ad scrum

January 31, 2019

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

January 28, 2019

Google’s love of video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.