12 major brands unite for start-up accelerator
Twelve of the UK’s largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.
BBC
Biggest technology disasters of 2014: Amazon’s nightmare before Christmas tops list
2014 hasn’t disappointed on the IT failure front. Software catastrophes, hardware meltdowns and system malfunctions have left executives red faced, customers hacked off and shareholders fuming. No organization is safe from IT disasters, which can have serious effects, causing disruption, reputational damage and diminished customer and investor confidence.
Snapchat founder tops ‘Under 30 Power List’
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.
Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
New native ad rules: Oreo banned after YouTubers paid to promote products
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.
Unilever secures display ad deal with BBC Good Food
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.
YouTube takes on Spotify with ‘Music Key’ subscription service
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.
Queen sends first tweet via Science Museum
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum.
X Factor expands social engagement for 2014 season
FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.
EE expands into TV with set top box
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.