Australia
Cannes Lions 2018 review: A sober but stronger festival
The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]
World Cup 2018: Analytics reveals most anticipated matches
With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
Five qualities that make a brand ‘truly great’
How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.
Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk
Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research.
Football giants team up with Unibet to teach customers how to bet on the World Cup
Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.
Hospitality leads digital transformation of luxury category
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to new research.
One in four consumers would open a bank account with Alexa
One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri.