Australia Archives

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

December 6, 2018

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

December 3, 2018

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

Mobile Phones ‘driving 56% of festive online fashion sales’

November 29, 2018

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

November 27, 2018

Publicis.Sapient has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia.

China, Norway and UK lead way for mobile pay

November 23, 2018

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Agency Tug buys Fourteen Digital to expand across Australia

November 13, 2018

Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Massive ‘experience expectation gap’ between UK marketers and consumers

November 9, 2018

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

Pinterest expands Promoted Pins to France

November 8, 2018

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.