smartclip takes video ad platform to Australia
smartclip is to launch into Australia, five months after announcing that it had acquired Adconion Media Group.
Australia
Online movie audience data – Boom in paid subscriptions and paid downloads
$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why…
Formula 1 on Facebook: Which drivers and teams are leading the pack online?
Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.
Fredhopper embarks on aggressive US expansion
E-commerce technology company Fredhopper has recruited two senior directors to strengthen its US presence, and will hire a further 14 people this year as the company plans aggressive growth in the country.
New Asia Pacific boss as Kenshoo
Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
New international VP at AudienceScience
Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.
UK culture survey: Brits ‘blurring lines between brand and consumer
Brands need to engage on an equal level of interaction with people about wider topics, such as political issues, to meet consumers shifting expectations, according to a new report.
LBi debuts in Australia with Sydney office
Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.
Top reason to follow a brand on social media: To get discounts
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
Online shopping survey: UK complains the most at the checkout
The main reasons shoppers abandon shopping carts are shipping costs and extra duty or taxes, according to the results of a new survey.