Australia Archives

Rugby World Cup: Early morning matches presents marketing catch-up challenge

September 5, 2019

With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.

The rise of the international shopper: Global consumers look overseas for online bargains

August 29, 2019

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

July 23, 2019

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Formula 1 hires Inskin Media for global advertising drive

June 26, 2019

Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.

D&AD winner: ALS Association gives people back their voice with tech

June 7, 2019

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%

May 16, 2019

One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

May 7, 2019

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

Adform gets funding boost for adtech push

April 15, 2019

Ad tech platform Adform has announced GRO Capital has injected significant funds in the company as it announces new shareholders.