Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information.
Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
Payment options continue to expand as mobile access becomes globally more widespread, and consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen. In fact, the U.S. is one of the few markets where contract plans are more prevalent.
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
A surge in tablet use will push Google’s US mobile revenue to $9.9bn this year, a massive leap from the $5.8bn generated in 2012, according to a new report.
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…
Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.
Over 4 in 5 customers (83%) need some form of support during their online journey, and 59% of consumers would like more options in how they connect with brands, according to a new survey.