Affiliate marketing ‘drives rise in mobile commerce ‘
Rakuten LinkShare saw strong growth globally for the 2013 Christmas shopping season, with a 31% increase in same store sales over the previous year.
Australia
Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Marketing technology firm Teradata shakes up UK and Asia teams
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
Apple smartphone market share down in 2013, despite 5S boost
Apple’s share of smartphone sales has grown following the September release of the iPhone 5s and 5c, but its share of most major markets remains lower than this time last year, in the face of growing competition from rivals, according to new research.
Digital trends in Australia (infographic)
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.
WPP’s Xasis brings audience buying platform to Latin America
Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.
Online staffing trends: 'Biggest shift in work since industrial revolution'
Worth a staggering $1 billion, the online working industry “the biggest shift in work since the industrial revolution”, according to a new report looking into worldwide online staffing trends.
Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Email case Study: T.M. Lewin gets creative with Silverpop to boost ROI
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.