Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year’s batch for your viewing … [Read more…]
Ahead of the new season, the first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively.
Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report.
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study.
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
Online advertising has continued its strong growth in Australia, exceeding AUD$1 billion in the September 2013 quarter while recording 25% growth year-on-year and 4.6% on the preceding quarter, according to a report.
A social media experiment started by a fourth grade teacher from Ontario has shown up in the feeds of 42 million users, according to Twitter analytics specialist SocialBro. The post was retweeted 88,898 times with London the most active city, even though the original post originated in Canada.