Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.
Australia
Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.
New Zealand ecommerce trends: More than half now shop online
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.
Instagram rolls out ads to UK, Canada, and Australia
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users.
Australian digital marketers ‘most confident in the world’
Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey.
Case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle
Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]
Indeed uses own job search platform to make TV ad
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.
Global smartphone wars: Apple regains market share as Windows stumbles
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data.
Topshop in digital push with Rakuten Marketing
Rakuten Marketing has won new customers, including Topshop and MATCHESFASHION.COM, as the company sees mobile orders on its affiliate channel rise 113% in the UK.
Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%
Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.