Google expands AdWords Express app to small businesses worldwide
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.
Australia
Top tips: Can any business afford to wait for Digital Britain?
If the Government’s statements about Digital Britain could be believed, even the most rural outpost should be enjoying high speed broadband. The reality is that even those operating in towns and cities are struggling to get any kind of decent broadband speed via ageing copper networks. So called Digital Britain is fast becoming Divided Britain; … [Read more…]
Saucy Fish Co debuts ‘magazine-style’ website
The Saucy Fish Co. has revamped its website with a new magazine section titled “The Dock” including serving suggestions, as the food brand looks to expand its digital reach.
Is social shopping over-hyped? New report casts doubt on Facebook effect
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys
Does creativity matter? Research shows dramatic impact on business results
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.
Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.
Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.
Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…
Google tests home delivery drones with ‘Project Wing’
Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology.
Video viral of the week: Axe encorages men to embrace weekdays
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.