Ryanair trials free in-flight movies streamed to mobiles
Ryanair is testing an in-flight movie streaming service that will send films direct to users tablets and smartphones during their journey, funding by advertising.
Australia
WhatsApp audience now bigger than Instagram and Twitter combined
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.
Moonpig suspends app after customer security fears
Personalised card company Moonpig has disabled its mobile app “as a precaution” over claims the firm’s online security is “vulnerable”.
Ecommerce case study: Britax boosts car seat sales with digital optimisation strategy
Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]
eBay revamps iPad app to cater for multi-screen shoppers
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.
Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network’s success this year. As part of our review of the year, we look back at the 10 … [Read more…]
Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.
Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.
Nando’s takes on Heinz Ketchup with first digital push for home sauces
Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.