How terrorism and cyber warfare are killing digital privacy
Global cyber-terrorism is on the rise. How are governments currently combating the problem, and what effect is this having on digital privacy?
Australia
Facebook takes on Snapchat with “Messenger Day”
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange.
Speak to me: how retailers are getting their voice heard in China
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
Mastercard expands Qkr! for retailers and on-the-go consumers
At Mobile World Congress, Mastercard announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets and add new functionality to eliminate the traditional bar tab at a bar, club or restaurant.
Half of marketers “feel disconnected from the senior leadership team”
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.
Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.
Brits “more romantic than the Italians or French”- Adobe data
With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day…
Unilever revamps Jif brand with “End BBQ Neglect” campaign
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.
Top 30 Chinese global brands: Lenovo tops list
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.