Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.
The fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs – by outrunning them with digital ads, thanks to Pedigree and Google’s new app and campaign via Colenso BBDO, Auckland.
Google is to start filtering out “annoying ads” from next year on its Chrome browser, and is giving publishers a new way to pay for advertising in the process- by charging customers using ad blockers.
Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.
Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.
With more than 1 billion average monthly visits and millions of video views per second, it is no wonder why brands look to use YouTube to build brand awareness – but at what cost? Mark Blair, VP of EMEA at Brightcove talks about the dangers of brands advertising appearing alongside controversial content and the growing … [Read more…]
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.