UK lags behind global average in mobile internet usage
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.
Australia
Quantcast helps brands to tap into more live audiences with new tool
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.
Ministry of Sound revamps website to reflect mutimedia transformation
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
Global smartphone demand hits new high as sales price rises
Global smartphone demand totaled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.
Apple interview: The future of app advertising
Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company’s advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.
Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)
While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.
Marketers held back by ‘IT complexity’
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.
Car safety ad “Meet Graham” wins top digital prize at Cannes
Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.