Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.
Australia
Global Christmas shopping trends: UK and Germany lead way for speedy sites
UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research.
The rise of voice remotes: 143m homes to speak to their machines by 2022
By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.
6 key drivers that inspire ‘Brand Love’
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.
Blis debuts ‘Smart Trends’ analytics tool that tracks movement data
Location technology firm Blis has launched Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
Half of UK marketers hit by ASA stereotype ban
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.
Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Can AI replace copywriting? Persado One enables 1-to-1 ‘emotional language personalisation’
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale.
Brands ‘failing to use customer data for personalised experiences’
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.