Intel soundtracks your life with ‘Me The Musical’
Intel has launched a new campaign that creates a personalised movie for Facebook users, drawing upon their social media data to create ‘Me The Musical’.
Asia Pacific
Global ad spend 2012- Internet outpaces other media with 12% growth
Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research.
Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved
UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report.
Global Facebook audience growth over past 5 years- Latin America leads the way
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.
Mobile adspend reaches $5.3bn in 2011- Asia Pacific leads the way
About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market.
WPP first western ad firm to invest in Myanmar
Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.
Email deliverability: 17% of UK emails ‘never reach the inbox’
The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.
Consumers ‘trust social brands more’- China and India survey
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research.
New Asia Pacific boss as Kenshoo
Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
New international VP at AudienceScience
Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.