Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.
Asia Pacific
Half of consumers want a ‘dislike’ button for annoying ads – study
The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.
Global online gaming trends: Asia Pacific and Europe lead the way (infographic)
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
Unilever ramps up crowd-sourcing with eYeka partnership
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.
Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots
Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research.
Global ad spend 2012: Web grows faster than all other media
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen.
LBi appoints Roy Capon as CEO of Asia Pacific
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
Subscriptions ‘to drive 15% global growth in digital music’
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum.
Top 10 countries for video use: Asia Pacific
Vietnam has the highest proportion of online video viewers across the Asia Pacific region, but China dominates the market in terms of sheer numbers of viewers, according to new research.
Amazon offers ‘1 cent’ cloud storage with Glacier
Amazon Web Services has announced Glacier, a low-cost storage service designed for data archiving and backup.