Asia Pacific
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Streaming ‘just a few years from overtaking global pay TV’
Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.
The world’s affluent consumers: Two houses and two cars by 35
Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
The rise of voice remotes: 143m homes to speak to their machines by 2022
By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.
App trends: With captive mobile audiences, new app growth stagnates
Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.