apps Archives

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

September 20, 2019

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

September 9, 2019

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

Facebook halts facial recognition by default to tag photos

September 4, 2019

Facebook halts facial recognition by default to tag photos

Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.

Is GDPR changing data buying? Brands ditching third party data adoption

August 30, 2019

Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.

School and technology: Young Brits want social media lessons and smartphone limits

August 30, 2019

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

Huawei told it can’t use Google apps on new phones

August 29, 2019

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

Airship buys Apptimize to boost mobile testing for clients

August 28, 2019

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

August 28, 2019

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

Top digital asset management tips: It’s getting DAM personal

August 23, 2019

If you had two minutes to locate the perfect brand image for your company’s Instagram feed, could you do it? Jake Athey, Marketing & Customer Experience, VP, Widen, looks at how digital asset management is a valuable tool for marketers and the brands that are getting it right.

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

August 21, 2019

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.