Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.
Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.
PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
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