Nike pulls products from Amazon to focus on ‘direct personal relationships’
Nike is stopping all sales of its products through Amazon, as the sports brand embarks on a renewed focus on “more direct, personal relationships” with customers.
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Consumers ’35 times more likely to open mobile messages than emails’
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.
Costcutter uses local audio messaging to drive in-store visits with TabMo
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
App marketers ‘losing customers’ with poor path to purchase measurements
Brands are missing out on opportunities to convert their users to paying users because of the way they are measuring the performance of their apps.
Apple TV goes live: Can it take on Netflix?
Apple TV+ has launched, signalling the company’s entry into the VOD market and its competition with the likes of Netflix and Amazon Prime.
Facebook fights off criticism to beat profit expectations
Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
IMImobile partners Mavenir to offer next-gen SMS marketing
IMImobile, a global communications software provider has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel.
UK consumers ‘more likely to ditch Facebook services than Huawei products’
Nearly a third of Brits (32%) are considering ditching Facebook over privacy concerns, compared to just 11% have similar issues with Huawei, according to new research.
Digital transformation: Architects hampered by legacy tech
Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.