TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
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Top tips: How to prevent, and recover from, a social media hack
A hacked social media account can damage your reputation, especially when you’re supposed to have a certain level of social media savvy. Blaise Grimes-Viort, chief services officer at social media agency, The Social Element, offers a checklist for people to use if they want to prevent, detect or recover from, a social media hack.
YouTube boosts personalisation with four new tools for advertisers
Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.
5 predictions for the future of retail
Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.
Most European consumers ditch businesses that don’t meet their customer experience expectations
There has been a significant shift in the balance of power between consumers and businesses, with customers increasingly willing to judge organisations harshly if they don’t meet their customer experience expectations, according to new research.
Waze and Spotify come to Apple devices to adapt music to navigation
Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too.
Bing teams up with Booxscale to offer one click pizzas and plumbers
British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.
Germany’s glomex takes video ad exchange to the UK
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
Avoiding the app scrapheap: Testplant debuts AI-powered app testing suite
Testplant has launched its Digital Automation Intelligence Suite to address significant development challenges it has identified as enterprises race to keep up with the pace of digital transformation.
Taboola brings social ad feed to publisher pages: BT first to sign up
Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.