apps
Only 2% of UK Consumers consider GDPR to be NOT Important
Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% think it has no importance.
Global ecommerce trends: “Mobile-First” consumer mindset grows
On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.
Royal wedding weariness and how brands can avoid adding to the noise
The royal wedding is dividing opinions across the world – people either looking forward to the celebrations or sick of hearing about it altogether. In amongst the frenzy, Nigel Arthur, Managing Director, EMEA, Urban Airship explains why brands and businesses should ensure their push notifications around the event are as targeted as possible to avoid … [Read more…]
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)
Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.
Apple ‘banning apps that share people’s location data’- report
Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.