RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.
As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments. Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why … [Read more…]
Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.
Mobile dominates retailers’ online traffic, but conversion figures are often appalling. The quality of the mobile app experience has to improve if customers are to move from browsing to purchasing insists Duncan Keene, UK Managing Director, ContentSquare.