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News app trends: Top 10 breaking news stories of 2018 (so far)

August 2, 2018

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

Content, Mobile, News, Viral advertising, analytics, apps, media, smartphones

73% of consumers say email is their preferred marketing channel

July 31, 2018

Nearly three quarters (73%) of consumers state email is their preferred marketing channel in a post GDPR world, according to new research.

Ads apps, brands, email, Facebook, marketing

2025 may signal the death knell for cloud (as a term)

July 30, 2018

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

Mobile, News apps, France, Germany, music, security

Top tips: It’s time for retailers to embrace the app-store

July 27, 2018

Following news that retailers who invest in their own shopping app see over half of European mobile sales take place in-app, John Gillan, MD for UK and Northern Europe at Criteo looks at how in-app advertising and retargeting helps drive sales.

E-commerce, Mobile advertising, Amazon, apps, eBay, email

Guest comment: How AI is guiding the new customer experience

July 25, 2018

Today’s consumers have become accustomed to having instant gratification at their fingertips and businesses don’t always have the technology to facilitate the desired level of service. Ryan Lester, the director of customer engagement technologies at LogMeIn examines the gap between customer expectations and the customer experience many businesses provide, how AI is shaping the new … [Read more…]

Ads apps, brands, CRM, email, technology

Facebook investigates Crimson Hexagon over data policy concerns

July 23, 2018

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

Ads, Regulation agencies, analytics, apps, BBC, Facebook

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Ads, Content, Mobile, Regulation, Search advertising, Android, apps, Europe, Google

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Ads, Mobile, Social analytics, apps, BBC, Brazil, France

Taking it personally: The changing art of personalisation

July 18, 2018

With social ads forecast to outstrip TV in just two years, from Josie Byrne, Director for Retail at Black Pepper Software looks at what retailers and brands can do to elevate their personalisation strategies across social, online, digital and in-store platforms.

Uncategorized apps, brands, content, digital marketing, email

Ecommerce search trends: 51% start their online shopping journey on Amazon

July 17, 2018

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

E-commerce, Search Amazon, apps, brands, eBay, ecommerce
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