Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.
Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.
YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.
TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.
Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.
Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.
While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.
Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.
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