Travel report: social media spending to overtake direct email marketing
Bigmouthmedia’s 2011 Travel Report has revealed that the sector’s enthusiasm for digital marketing is set to continue in the face of extremely challenging trading conditions.
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BBC Online budget to be cut by 25%
BBC Online’s budget will be slashed by 25 percent, as the broadcaster pledged to ‘do fewer things better’ when its comes to digital, the BBC Trust has confirmed.
Apps to boost adspend on mobile to $11bn by 2015
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
Business social network Viadeo hits 35 million members
Global professional social network Viadeo has passed 35 million members and is now growing at approximately one million members a month.
Top tips: 10 reasons to be cheerful about mobile advertising in 2011
European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
Research roundup: 6th December 2010
This month’s latest trends in digital: Household spending falls for first time in 10 years | Smartphones drive mobile adult content | Personal navigation on the rise | Customer support | Economic cyber terror | Indian mobile data | Global spam trends | Xmas greeting cards | Festive fraudsters
BBC to launch paid-for iPlayer iPad app in US
The BBC is working on a version of its iPlayer to be launched in the US, in the form of a paid-for iPad application, according to a new report.
BA uses newspaper content to drive a quarter of a million app downloads
British Airways and Bigmouthmedia have unveiled a highly new Pay Per Click (PPC) campaign in collaboration with Outbrain, designed to drive awareness of the recently launched British Airways mobile app.
Virgin Media to launch YouView rival with Tivo powered set top box
Cable giant Virgin Media has launched its new broadband internet based “next-generation entertainment platform” and Set Top Box (STB), which uses Video-on-Demand (VoD) technology from TiVo.
Complex payment hampers mobile shopping this Xmas
While 58 % of top online UK retailers are ‘mobile ready’, only 19 % of consumers plan to shop online this Christmas via their handsets, according to new research.