Apple Archives

Apple event: Video streaming and gaming platform coming soon

September 11, 2019

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

Marketing energy drinks: Healthier products key to growth

September 3, 2019

Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

Nike reveals trainers with voice control and self-tying laces

September 2, 2019

Nike reveals trainers with voice control and self-tying laces

Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control.

Top digital asset management tips: It’s getting DAM personal

August 23, 2019

If you had two minutes to locate the perfect brand image for your company’s Instagram feed, could you do it? Jake Athey, Marketing & Customer Experience, VP, Widen, looks at how digital asset management is a valuable tool for marketers and the brands that are getting it right.

Apple launches new credit card (but don’t keep it in your wallet)

August 23, 2019

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

Facebook paid workers to transcribe Messenger conversations

August 15, 2019

Facebook has been paying hundreds of outside contractors to transcribe voice chats carried out using the company’s Messenger app, according to a news report.

Verizon sells Tumblr to WordPress for ‘less than $3m’

August 14, 2019

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Third of UK smart speaker owners ‘engaging with brands’

August 9, 2019

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Apple and Google stop employees from playing back voice recordings

August 6, 2019

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

Most Innovative Tech Brands of 2019: Amazon, CVS and Slack top list

July 24, 2019

Amazon, CVS Health, and Slack are considered the most innovative brands, with Peloton, Duolingo, Oatly, Shopify, and Intuit amonsg the fastest risers, according to new research.