WhatsApp to add payments in messaging app
WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.
Apple
Online comedy site NextUp gets funding boost and Virgin Atlantic deal
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.
“Age of disloyalty”: innovation and convenience “more important” than the brand
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
Most mobile app users hesitant to give info when signing up
Mobile app users are concerned about the security of their information when they register for a new app, a new survey reveals.
10 Marketing Lessons from Apple [INFOGRAPHIC]
When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.
Apple revenue boost as iPad sales make a comeback
Apple enjoyed strong revenue in the second quarter of the year, typically its weakest period, with a a comeback in iPad and Mac sales and steady iPhones sales ahead of the release of a new model.
Apple interview: The future of app advertising
Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company’s advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.
Top mobile marketing tips: Say hello to the savvy consumer
With just 6% of consumers happy to share their personal information, Rimma Perelmuter, CEO Mobile Ecosystem Forum (MEF), looks at the impact of trust on businesses serving the mobile audience.
End of an era: Apple phases out iPod Nano and Shuffle
Apple has announced plans to kill off the iPod nano and shuffle, the company’s last two music players without the ability to run streaming service Apple Music.
Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.