Adidas debuts ‘smart’ mobile shopping app
Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.
Apple
Bake Off finale: Which sponsors fared best?
As the UK waits in anticipation for tonights’s Great British Bake Off winner, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
Teen shopping trends: Amazon dominates as Nike slips
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
Facebook targets “one billion VR users” with Oculus Go
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
Cool or creepy? Google AI camera “decides when to take photos”
Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating… or creepy?
EU forces Amazon to pay back €250m in “illegal” back taxes
The European Commission has ordered Amazon to pay around €250m (£220m) in back taxes after finding it had benefited from an illegal sweetheart deal with Luxembourg.
Facebook to broadcast NFL highlights worldwide
Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.
Google buys half of HTC for $1bn to take on Apple and Samsung
Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.
The Body Shop hires Urban Airship for mobile wallet campaign
The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.