UK Culture Secretary mocked for launching own app
The new Culture Secretary has prompted mockery by launching a social media app named after himself.
Apple
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.
The rise of voice remotes: 143m homes to speak to their machines by 2022
By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.
App trends: With captive mobile audiences, new app growth stagnates
Global mobile app growth is slowing, but users still spent more than five hours a day on their smartphones. Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry, highlight the importance for apps to build daily usage habits to retain increased growth.
6 key drivers that inspire ‘Brand Love’
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.
Eric Schmidt steps down as Alphabet Chairman
Eric Schmidt is stepping down as the executive chairman of Alphabet, moving to a new “technical advisor” role.
Five predictions on how we engage with companies will change in 2018
2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
Apple to buy Shazam for $560m?
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
John Lewis wins battle of Christmas ads on YouTube 2017
YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
Top ecommerce tips: Putting the AI in retail
Just a decade ago, the term Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. In recent years we’ve seen much hype around AI, with applications disrupting all industries as we know them, including retail. But are retailers making the most of the technology’s potential? Geoff Hueter, CTO at Certona, looks at … [Read more…]