Cannes 2018: The 10 biggest YouTube ads since last year’s festival
With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
Apple
Ad data wars: Apple blocks Facebook and Google tracking tools by default
Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.
Five qualities that make a brand ‘truly great’
How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.
Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise
Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.
Is GDPR a blessing in disguise for media agencies?
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
Apple ‘banning apps that share people’s location data’- report
Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.
10 big trends from Google I/O: AI phone calls and Android IoT platform
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018….
Online’s share of grocery sales growing at “pedestrian rate”
Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.
Music streaming revenues overtake CDs for first time
Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD.