Apple
Cannes Lions 2018 review: A sober but stronger festival
The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren’t lucky enough to attend the beaches, yachts … [Read more…]
Most UK marketers managing international campaigns (but only 11% have local teams)
Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.