Apple Archives

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

October 3, 2018

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

September 20, 2018

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

Google links with auto giants for new in-car system (coming 2021)

September 19, 2018

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

September 18, 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

Apple addresses data fears with new privacy features on iOS12

September 18, 2018

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

September 12, 2018

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

Apple self-driving car involved in ‘minor crash’

September 5, 2018

An Apple self-driving car was involved in a crash while merging onto an expressway near the company’s Silicon Valley headquarters this month.

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

September 4, 2018

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]