Nielsen tests online TV tracking tool
Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites.
AOL
AOL reveals global branded content business Be On
AOL Networks has launched Be On, a new global branded content business.
AOL revamps parenting site Parentdish with Comfort as ad partner
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens.
US display ad trends: Google retakes lead from Facebook
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data.
AOL buys technology review site Gdgt
AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.
Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.
Amazon plans ‘personalised ads’ to compete with Google and Facebook
Amazon is set to launch personalised ads on its websites, including Kindle devices, based on the shopping habits of its 188m users, according to a news report.
Top 10 video sites in the US
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data.
Short video clips are better for ad placement – study
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study.
AOL snaps up ad retargeting firm BuyInsight
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.