AOL veteran Dirk Freytag joins Rubicon Project
Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany.
AOL
Long online video ads ‘a growing market’
Over half (52%) of people across some of the UK’s top media agencies are spending more on long-form video content, according to the results of a new survey conducted by goviral.
Yahoo Genome offers marketers ‘big data’ for targeted campaigns
Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company’s experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network.
AOL debuts video content network ‘AOL On’
AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers.
Facebook pays Microsoft $550m for AOL patents
Facebook has paid Microsoft $550m to buy about 70% of the patent portfolio the tech giant itself acquired from AOL for more than $1bn just a fortnight ago.
Huffington Post becomes first blog to win Pulitzer Prize
In landmark moment for the digital publishing sector, AOL’s The Huffington Post has become the first blog to win the prestigious Pulitzer prize in the US.
AOL sells patents to Microsoft for $1bn
AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors.
IPA survey: Spotify voted best UK media owner by online advertisers
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.
Top 50 web properties in the US
Google still leads the way as the most visited web property in the USA, while this year’s Super Bowl commercials drove an increase in visits to automobile sites, according to new research.
Mashable to sell to CNN for $200m?
Popular social media news site Mashable.com is reportedly mulling a sale to global news network CNN for up to $200m.